Hi there, I’m Debra—your dedicated wordsmith!
A former journalist, armed with a degree in psychology, and a Master’s in behavioral economics, I know just how powerful words can be.
How we communicate is everything and I learnt that from my career that has spanned from international communications to leading digital campaigns for major brands (yes, even that coffee chain on every corner).
Over time, I noticed a gap in copy that truly engages and inspires— unless you have a story, you don’t have a way to persuade people towards your vision and guess what? Nobody wants to buy boring so here I am, ready to make your brand’s message unforgettable, with a touch of wit and a whole lot of substance.
Whether you're just started out as a solopreneur or looking to revamp your content in a way that will truly connect with your audience I’m here to help your brand speak in a voice that resonates.